Why use a PEO Broker?

First off, if you're scratching your head at the word "PEO," head over here first. This article is a must-read too, but it'll more helpful once you've learned about how a PEO can help boost your business' profitability while saving you weeks of time each year.

Are you in a PEO now? Were you once in a PEO? Read the above article or already know about PEOs? Then you know the advantages that they can bring. But here's why you should never go PEO-hunting without a broker again.

What is PEO Broker?

Think of a PEO broker as a way to boost the existing advantages of a PEO. They do the footwork of contacting the best PEO fits for you, soliciting proposals and digesting the often complex proposals that PEOs return to them. Drawing on their industry knowledge and network, a PEO broker can help you negotiate better insurance packages, lower administration fees, better workers' comp rates and more.

PEOs help you save time and money — PEO brokers help you save time and money when you're still looking for a PEO partner.

What does a PEO Broker do?

A PEO Broker compares your current set-up to their network of PEO providers. Ideally, they'll then provide a proposal that outlines your current costs to the best proposals they received from their network. They'll work with you and the PEO of your choice to negotiate fees and to obtain the best deal.

How does the PEO Broker get paid?

Nothing in life's free, but a good PEO broker will always be a net-profitable partner. They're paid by either the PEO you end up partnering with, or they'll take a percentage of your first-year savings should they help you negotiate with an existing PEO partner.

How do I know if my PEO Broker is good?

There's no secrets here: the same rules of thumb apply to PEO brokers as they would to any profession. Good brokers:

  • Have an established client base (and can provide case studies)

  • Have knowledgeability about the PEO space — and can explain ins and outs in a way that that doesn't require you being an expert

  • Should specialize in PEO — shy away from insurance/PEO/stock broker combinations. "We do everything" doesn't work in restaurants, it won't work in insurance

Heads-up: be cautious of a "lead service" versus a PEO broker. A broker sells PEO plans — a lead service sells you. Companies like Buyer's Zone will simply sell your info to PEOs who contact you as another one-off customer, and that’s not worth your time.

Do I pay more if I use a broker?

No. In fact, you will pay less.

PEOs know and work with PEO brokers as trusted providers of long-term clients. They know that they're competing with each other for you and will offer their best pricing right off the bat. Additionally, a seasoned PEO broker (like Dinsmore/Steele) knows what you should be paying and uses that knowledge to negotiate.

If I don’t use a broker, what are my options?

You can certainly contact each PEO directly.

Unfortunately, they all have slightly different forms that will begin to feel the same after the fifth hour of filling them out. You'll need to meet with them individually, then decipher their code-like proposals. At the end of the day, the price, premiums and plan you receive won't be their A-game because they know you won't understand the ins and outs like they do.

The alternative? Take 8 minutes to tell us about you either via a quick chat or our request for a proposal form. Then you're done — no more forms, just genuine broker expertise that gets you the best deal and proves it. Without you lifting a finger.