It’s Never Been Easier to Build Business Friendships

It’s Never Been Easier to Build Business Friendships

In business, some degree of friendship is the root of most successful interactions. From pleasant dealings with clients/customers to taking a legitimate interest in your employees’ lives, everything runs a bit more smoothly when an element of friendship permeates the exchange.

Every Business Owner Needs a Network of Friends

Every Business Owner Needs a Network of Friends

When you think about it, that’s the essence of management. It’s how solid families and friendships function. It’s how sports teams succeed in drafts and trades, and it’s how we make good neighbors (or, at the least, avoid being bad neighbors). Gitomer’s common sense approach governs a whole host of our relationships and shows us that sales doesn’t exist in a vacuum.

Evaluate About Your Brand’s Who, What and How

Evaluate About Your Brand’s Who, What and How

Business owners and executives know that’s an important step, but too many ignore the same analysis of their overall brand. Some think their brand is as clear to everyone else as it is to them; others just don’t think it’s a priority.

Your Brand: Who You Are and Who You Want to Be

Your Brand: Who You Are and Who You Want to Be

The goal here is to get a sense of what your brand actually is right now, and the way to get there is to commit to honesty. Brutal honesty. If it’s clear that employees aren’t in love with the company, admit it. If the community thinks they’d be better off without you, don’t lie to yourself about it. If customers think you’re great, but that you’re overpriced, accept it.