Learn about the people who
run the nation’s largest PEO Broker.

With decades of PEO actual experience and working with over 3000 companies, we’ve learned a thing or two about PEO.

Once upon a time.

 

In 2010 Rodney Steele created Dinsmore/Steele to create an unbiased and efficient way for people to shop, compare, choose, and negotiate with Professional Employer Organizations (PEOs).

Our mission has always been to educate business owners on PEO, use technology to simplify the quoting process and offer our expertise in the finer points of PEO - while creating a competitive environment that benefits you.

Barbara Pailley joined us in 2016 and, as an industry veteran, brought a depth of knowledge, streamlined our operations, and built a world-class team to support our clients, partners, and providers.

Cassandra Anderson joined us in 2023. For over a decade, Cassandra has consistently ranked among the top 1% performers in the Professional Employer Organization (PEO) industry, earning her the epithet 'PEO Queen'’. There are few if any, more knowledgeable about the inner workings of PEOs than Cassandra. Her role entails liaising with our clients to ascertain the PEO most suited to their specific requirements and budget and facilitating a seamless transition to the PEO they ultimately choose through our platform.

Our staff has over 70 years of combined experience in PEO. We are a licensed health insurance brokerage, so we know health insurance inside and out and Workers’ Compensation.

Fast forward, and times have changed; PEO has come a long way since then, and so have we. We are now the largest PEO Brokerage in the United States. Our global portfolio of over 400 PEO partners makes us the natural choice as your PEO broker.

 

Rodney Steele - CEO/Managing Partner

Rodney Steele - CEO/Managing Partner

Barbara Pailley - SVP

Barbara Pailley - SVP

Cassandra Anderson - SVP Sales and Revenue

 

What we do

In a nutshell, we make your life easier. We make a long, paperwork-heavy series of proposals and sales pitches and eliminate it. You have an initial call with us to understand your needs and wants. Send us a few documents, and we will gather the most competitive PEO quotes and put together a bottom-line-driven proposal comparing what you are currently doing.

You have an unfair advantage when you work with us because for the last 14 years, we have helped thousands of companies find the right Professional Employer Organization for their needs and helped companies using a PEO save millions and stay with their PEO.


Why we do this

Small business is the lifeblood of the economy; being able to help you focus on your business, grow, create jobs, and prosper is our why. Large corporations have much help, leverage, and people to ensure they always get the best deal. While we can’t change that, we can ensure our clients get the best deal on their PEO, health insurance, workers’ compensation, HR, and payroll.

 

Let’s talk. Here’s our calendar.

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